Board of Advisors


When Sam accepted a position on the Board of Advisors for Our Waste Matters saying, “I would very much like that. I would be honored.” We flipped. Sam excels at electronica and figuring out technical systems. He has an exceptionally broad range of knowledge, an endless curiosity for how things work, and an insatiable appetite for making things better. He teaches, coaches and counsels everyone from inner city kids, to city officials, to heads of corporations.

Samuel A. Litt is an Apple Certified Technical Coordinator as well as a member of the Apple Consultants Network. He currently serves as the Director of Information Technology for the New York Hall of Science. His published works to date include Mac OS X Administration Basics Exam Cram Study Guide, Mac OS X Bible for Panther, Tiger and Leopard editions, as well as several articles for Element K’s Mac Administrator Journal and Quark’s XRAY magazine


When you click on Wharton Profiles/Cynthia McVay you quickly learn that she is a person who sleeps, eats and breathes making things better.  Her involvement with Our Waste Matters keeps us on our toes and makes us create sustainably, analyze deeper and just be better.

Cynthia McVay has worked in strategy and management in a variety of capacities for 25 years. Until April 2013, Cynthia was the founding Director of the first-ever Office of Innovation at Peace Corps. In that capacity, she served on the inter-agency President’s Innovation Cohort and, as such, brought the President’s initiatives to Peace Corps, including public-private sector partnerships, social innovation, mobile technologies and transparency. Working closely with the Peace Corps Director, Deputy Director and Associate Director of Global Operations, Cynthia instilled fresh thinking on high priority agency issues, pushing the agency to be more strategic in decision-making, efficient and effective.  Cynthia joined Peace Corps in 2010 as an experienced strategy and management consultant.  Cynthia worked with household names in the corporate sector (Williams-Sonoma, Time-Life, Sundance), as well as non-for-profits (The Metropolitan Opera, Asia Society, The Westchester Land Trust) and start-ups, where her expertise in marketing and media brought considerable success to a wide and varied set of clients.  Cynthia’s innovative approaches and fresh branding paradigms made her a unique talent in the development and implementation of business plans, where she worked with clients to restructure category dynamics, establish relevance in the marketplace, and build appropriate alliances.  As part of a turnaround team, Cynthia was the Vice President of Strategic Planning for Woolworth Corporation, an $8 billion global retailer with 40 different retail formats.  Cynthia began her business and consulting career at McKinsey & Co., where she worked in the retail, media and consumer goods practices for over six years.  As Senior Program Officer in the Latin American and Caribbean Program of the World Wildlife Fund, Cynthia oversaw the Mexican and Guatemalan programs, including helping to establish the Monarch Butterfly Reserve.

Cynthia earned a Bachelor’s degree from Harvard University in Biology and minor in Visual and Environmental Studies (studio arts), and holds a Masters in international studies from the University of Pennsylvania and an MBA from The Wharton School, as a Fellow of The Lauder Institute.  She speaks Spanish and Portuguese, having spent over a dozen summers in Latin America.  She is a visual artist and is an avid environmentalist.


John is currently the most valuable member of the Our Waste Matters team as we perfect the designs and get them ready for the patent process. John’s award winning industrial engineer’s mind thoroughly understands what it takes to develop products in a very competitive market.  John pushes hard to make our cans better in every way.  When a luxury feature is added, John has dozens of ways to realize every one of them to the fullest.  John creates magic!

John’s 30 years of experience, as a brand and product development consultant with startups to Fortune 500 Companies in a variety of industries, corporate cultures, processes and worldwide programs has made him the recipient of more than 30 patents and trademarks, 2 Industrial Designers Society of America/Business Week Gold Awards, the Package Design Council Gold Award and the London Advertising Award. His work has been recognized in The Wall Street Journal, The New York Times, Time Magazine and many others too numerous to mention.  He is represented in the permanent collections of The Museum of Modern Art (NY), The Design Museum (London) and The Staaliches Museum for Angewandt Kunst (Munich).  He currently holds the managing director role for Phi-d Product/ Brand Development.

As a graduate of Syracuse University, majoring in Architecture and Civil Engineering, John discovered the word of design, manufacturing, materials, and marketing. His interests grew into business, communications, design, art, craft, science, intellectual property and physical and emotional ergonomics.  These became the base for his holistic approach to marketing and branding.


Robert is Our Waste Matters most avid supporter.  He is smart, funny, quick, civic minded, loves competition, carpentry, sports and being a great father.  Robert brings better to everything he does.  We are fortunate to have him as one of our advisors.

Robert Heilbrun is a lawyer with the Legal Aid Society in Brooklyn, and a novelist.  As a life long New Yorker, he has been staring at garbage cans since he was a toddler.  He graduated from Yale College in 1979, and Columbia Law School in 1984.   publishing his first novel, OFFER OF PROOF, in 2003.  He lives in Prospect Heights Brooklyn, where he must manage his poorly designed garbage cans on a daily basis.   He eagerly awaits the arrival of a properly designed garbage can, and was an early supporter of the Waste Matters project.


Jocelyn came to NYC from Morgantown, WV to be a production intern at Zac Posen. She quickly made her mark; stealing the hearts of NYC’s Garment District.  From intern to assisting Vice Chair & CEO, Susan Posen, Cushnie Et Ochs spotted her talents and stole her away as Director of Production and now Jocelyn is Head Business Manager at Christian Siriano.  Our Waste Matters is proud to say we are the next recipients of her calming, smart, and broad business acumen.


One thought on “Board of Advisors

  1. Dears sirs I have and idea that goes along with the technology you currently have would like to share with you and find out more about the fine detail of recovered resources; are precious metals and plastics recovered? Many questions. Thank you for your time.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s